Are you paying attention?
In the fast-moving world of business, the most important area for every business owner to understand is the growing needs and demands of their clients. The companies that are able to identify who their clients are, what they care about, and the problems they face, thrive! While their competition withers away.
Getting to know your clients on multiple levels is the secret sauce to building a long-term client. To deliver a WOW experience you will need to know more and more information about your client, and that information is already out there. It just requires you to engage with, ask better questions and listen to your clients. Your clients are always communicating with the world through social media and it is your job to pay attention.
The easiest way to impress your clients is to build a relationship with them that is based on proactively listening to what they are saying, watching what they are doing and adding continuous value. You will need to find out where your clients and potential clients hang out, physically or virtually. Engage with them, ask for their opinions and survey them to find not only what they need and desire, but also their values, beliefs, and habits.
Identify what exactly they need and why? create solutions to their problems and market it towards them using content they can relate to, that shows the benefits they will receive. The first step is to create an open dialogue with your clients and show them that you care about what they have to say.
What is the biggest recurring problem in your business?